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    Insight Unpacked BONUS | So You Want to Be a Luxury Brand

    Insight Unpacked BONUS | So You Want to Be a Luxury Brand

    FromInsight Unpacked

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    Insight Unpacked BONUS | So You Want to Be a Luxury Brand

    FromInsight Unpacked

    ratings:
    Length:
    17 minutes
    Released:
    Sep 18, 2023
    Format:
    Podcast episode

    Description

    So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.
    Released:
    Sep 18, 2023
    Format:
    Podcast episode

    Titles in the series (8)

    These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.