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    Best of ‘22 - 6 Questions with Lisa Guerrera, Founder of Experiment Beauty (Part 2)

    Best of ‘22 - 6 Questions with Lisa Guerrera, Founder of Experiment Beauty (Part 2)

    FromFemale Startup Club

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    Best of ‘22 - 6 Questions with Lisa Guerrera, Founder of Experiment Beauty (Part 2)

    FromFemale Startup Club

    ratings:
    Length:
    14 minutes
    Released:
    Dec 29, 2022
    Format:
    Podcast episode

    Description

    Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.
    Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.
    Always wanted to know what you do you do when you have an $8500 budget to launch a beauty brand? You get creative pretty. damn. quickly. Lisa shares her 3-step organic marketing approach that got her hero product out into the world (without spending a dime). Firstly, the product. You have to clock this one early on, but creating a product that is memorable, meme-able, and sharable will simply sell itself. Secondly, TikTok. There’s just no way you’re going to get around this one if you’re a brand launching in 2020 - get behind the screen yourself and work with other creators to push your product out there (bonus points for going viral). And finally, brand collabs. Creating a product that pairs well with other products is a dream for organizing cool collabs, it’s a win-win! Have a really unique perspective. And own it. Beauty is one of the most crowded spaces. Stick with your vibe, your absurdity, the fun, and the people will follow.
    We also cover the story of how to deal with a nightmare manufacturer and avoid this in the future, not spending a dime on launch-day marketing and Lisa’s top piece of advice for founders looking to launch into the beauty space. 
    I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.

    LINKS WE MENTION:
    Lisa's Instagram
    Experiment Beauty's Instagram
    Nick Sharma’s Newsletter
    Glossy Pop Newsletter
    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
    Female Startup Club's Instagram
    Doone's Instagram
    Doone's TikTok
    Say hello to Doone: hello@femalestartupclub.com
    Released:
    Dec 29, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com