90% of people are watchers and 9% are engagers, which leaves 1% of content creators who can demonstrate influence over audiences, social media platforms and brands. So why does it feel like the bubble could burst at any moment? Neal Schaffer is a Forbes Top 50 Social Media Power Influencer and business consultant with a tremendous amount of influence. And while he doesn't fit into the traditional lifestyle blogger blueprint, his advice to brands and defence of influencers who have fallen on the wrong side of the mistrust debate is relevant to everyone. In Episode 052 of Social Minds, we question why people still listen to influencers over brands and touch on the one organic social strategy that still rivals paid media.