34 min listen
Ep. 026 - Social for Good: How Brands and Charities Can Eradicate Badvertising
Ep. 026 - Social for Good: How Brands and Charities Can Eradicate Badvertising
ratings:
Length:
31 minutes
Released:
Mar 5, 2019
Format:
Podcast episode
Description
$500 billion was spent on digital advertising in 2018 alone. Now imagine if that money could be funnelled into life-changing causes. That’s the vision of our guest for episode 026 of Social Minds, Amy Williams—founder of ad tech platform, Good-Loop, which aims to make digital advertising ethical again by donating half of its revenue to charity. In this, we speak to her about the future of cause marketing, the epidemic of young ad-blockers and social media’s crucial role in fixing both.
Released:
Mar 5, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive: Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand... by SocialMinds - A Social Media Marketing Podcast