50 min listen
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
ratings:
Length:
49 minutes
Released:
Dec 4, 2023
Format:
Podcast episode
Description
Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.
Released:
Dec 4, 2023
Format:
Podcast episode
Titles in the series (100)
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