50 min listen
Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers
Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers
ratings:
Length:
43 minutes
Released:
Feb 12, 2019
Format:
Podcast episode
Description
Disruption is on the way, and Silicon Valley’s tech giants have an appetite for it. In episode 023 of Social Minds, we’re joined by Anya Du Sauzay, head of digital marketing at Sony Music Entertainment / Syco Music, to find out how social media has altered the way new artists are discovered and marketed. In this, we explore how important social media, brand partnerships and algorithmic Spotify playlists are to today’s rising stars—and vice versa. It’s clear that social has changed music forever, but is it a threat to the industry or a new opportunity?
Released:
Feb 12, 2019
Format:
Podcast episode
Titles in the series (100)
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