Join Tristra Newyear Yeager and Eleanor Rust to unpack the fascinating intersection of music, media, and technology. In this episode, we take a stroll through forecasts that other analysts are making for 2024, in the music industry and its borderlands. the future of sonic branding. Imagine a world where brands harmonize with our lives through distinct audio identities, especially on platforms like TikTok where the auditory experience reigns supreme. We also shine a light on the budding trend of live shopping, likening it to the familiar QVC format but revitalized with the pulse of user-generated content.   Tune in as we further explore the ripple effects of AI on music creation and consumption. The conversation reveals the complexities of AI celebrities and the blend of human expertise required to bring them to life. We touch on the potential for a split between casual creators and professional musicians and how superfans are redefining content creation. Furthermore, we discuss the legal conundrums that AI advancements bring to the music industry, the evolving business models, and the ways AI might be harnessed to protect intellectual property. From the rise of music copyright value to AI's role in customized marketing strategies, this episode offers a glimpse into the transformative landscape of the music industry. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!