Venturing into the music tech startup scene requires more than just a bright idea; it demands a deep understanding of the music industry's unique challenges and opportunities. That's where Vicki Nauman, founder and CEO of CrossBorderWorks, steps in. On the latest Music Tectonics podcast, we tackle the nitty-gritty of transforming your innovative spark into a sustainable business. From identifying your real customers to deciding the right moment to assemble a powerhouse team, we cover the groundwork you need to solidify your startup's foundation. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!