29 min listen
Sweetwater: Engineering Your Way To Entrepreneurial Success
FromMusic Tectonics
ratings:
Length:
30 minutes
Released:
Apr 30, 2020
Format:
Podcast episode
Description
If you’re interested in the world of music equipment retail, you have heard of Sweetwater. More likely than not, you are a customer that has contributed to its over 700 million dollars in sales. But how did the company become one of the biggest catalog and online retailers for music? Founder Chuck Surack sits down with Music Tectonics host Dmitri Vietze to explain his humble origins touring around the country as a musician in a beat-up VW and how he ended up building a retail business. He also explains his guiding principles both for business and for life. Amongst them: Doing the right thing by prioritizing taking care of customers instead of simply chasing their money. Surack also reveals the inner workings of Sweetwater, from its 13-week “Sweetwater University” training program for sales engineers to lunch concerts and above-par cafeteria food. With 40 years of experience in the music industry to draw upon, he weighs in on new developments and areas of innovation as well as the “all in” approach that all entrepreneurs need when setting out to make their dreams a reality. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Released:
Apr 30, 2020
Format:
Podcast episode
Titles in the series (100)
3000 Years of Trends in Music Technology: From Mass Music Production to Music Competing with Everything by Music Tectonics