37 min listen
New Form Factors and Culture with Adam McHeffey, CMO of Artiphon
FromMusic Tectonics
ratings:
Length:
27 minutes
Released:
Jan 24, 2024
Format:
Podcast episode
Description
Step into the vibrant world of music making innovation with Adam McHeffey, CMO at Artiphon. Dmitri and Adam discuss the breakdown of the barriers to music-making, as unconventional instruments unleash a surge of first-time musicians and new creators. We'll unravel how inclusivity is striking a chord in the mainstream, and why the growing number of female guitarists are just the beginning of a larger cultural shift. Adam and Dmitri unpack the changes in consumer behavior, indicating a readiness for unique approaches to music creation, and what this means for the future of the musical landscape. We talk about the power of user-generated content and community-centric experiences. Platforms like YouTube are fostering music scenes that operate more like folk traditions than music industry institutions, providing a stage for artists to cultivate devoted followers with distinctive sounds. We dissect Artiphon's direct-to-consumer marketing strategies, which transcend traditional demographics in favor of tapping into customer passions and preferences. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!
Released:
Jan 24, 2024
Format:
Podcast episode
Titles in the series (100)
Always Listening: Do Music Streaming Apps Understand Us? with Joe Murphy of Vocalize.ai: Voice interaction is at a tipping point, and Vocalize.ai is there rigorously evaluating voice interfaces in apps and hardware. This week on the Music Tectonics podcast, Vocalize.ai founder & CEO Joe Murphy rates the big music streaming... by Music Tectonics