Welcome to a captivating episode where we explore the dynamic intersection of music and social media, unraveling the transformative impact of digital platforms on the music industry. Join us in conversation with Cassie Petrey, a seasoned professional in artist management and social media strategy. In this enlightening discussion, Cassie shares invaluable insights into the democratization of the music landscape, the evolving role of artists in the digital age, and the significance of adapting to new media formats. From personal branding to the longevity of songs, this episode delves into the multifaceted realm where artistry and technology converge, offering a comprehensive understanding of the contemporary music industry. Tune in for an engaging exploration of how social media has become a powerful force shaping the future of music.Access and Opportunity in the Music Industry: Social media has democratized the music industry, providing artists worldwide with increased access and opportunities for success. (03:15) Personal Branding and Control: Artists can build a personal brand beyond their music, gaining more control over their image and content distribution through social media. (08:45) Evolution of Music and Art: Music evolves with media changes, shifting from TV to phones. Artists become their media networks, leveraging attention from their music. (12:30) Rise of Short-form Content and TikTok: TikTok's short-form content is the new music video, emphasizing artists' need to adapt for exposure. (16:50) Role of Content Development: Artists should focus on music-centric content on platforms like Instagram Reels and TikTok, where performances and playing instruments have gained popularity. (20:08) Artists as Business People: Successful independent artists excel not only in their musical talents but also as savvy business individuals, according to Cassie. (23:35) Longevity of Songs and Albums: Streaming challenges traditional song lifespans; Taylor Swift's album re-releases prove enduring cultural relevance. (28:26) Chart Dynamics and Multiple Songs: Streaming enables multiple songs from an artist's album to chart at once, encouraging frequent releases, collaborations, and diverse templates. (33:11) Monetization Beyond Streaming: Cassie highlights the role of artist managers in diverse monetization avenues beyond streaming, encompassing concerts, merchandise, and brand deals. (27:00) Anecdote with Backstreet Boys:Cassie shares a humorous story about her teenage crush on Backstreet Boys while dining with AJ. The band acknowledges the importance of social media for connecting with their fans.  (28:54) Taylor Swift's Influence: Taylor Swift is lauded for her brilliance as an artist and businesswoman. The release of Taylor's versions and her Spotify streaming success highlights the enduring power of her music. (31:20)Know more about Cassie Petrey by following her on Instagram @cassiepetrey. More information about her here https://www.convinceandconvert.com/podcasts/episodes/how-cassie-petrey-turns-rockstars-into-social-pros/. 
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