VÉRITÉ is an incredible artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career. We also dig into NFTs. She's, to date, dropped 3 NFTs and made 10s of thousands of dollars on them. She explained what they are, how she got started, what the future of them is, why they're important, and their challenges. If this is your first introduction into NFTs, get ready. We go deep. But she also breaks it down really well. She's also the host of the podcast, Anatomy of an Artist, which I was a guest on: https://spoti.fi/3npAAMHQuick links: 3:00 - Discussing "voice social" and how it's changed6:15 - VÉRITÉ's Anatomy of an Artist podcast and her episode with 3LAU9:58 - The process and approach of "by now"14:26 - How VÉRITÉ feels before and after releases17:07 - Setting expectations for releasing music and getting feedback from fans21:15 - NFTs and fans investing in VÉRITÉ's sound recordings24:32 - Explaining NFTs as if we were five-year-olds32:20 - How the blockchain can revolutionize metadata in music35:15 - VÉRITÉ being an independent artist38:34 - Was it a conscious decision to remain an independent artist? 42:30 - HypeMachine and being covered by blogs to propel VÉRITÉ's career45:30 - VÉRITÉ's five strategies for every release51:28 - What is next for VÉRITÉ? 54:22 - Taking into account the environmental impact of NFTs59:00 - What it means to VÉRITÉ to make it in the new music businessConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with VÉRITÉ:Website: https://www.veriteofficial.com/Facebook: https://www.facebook.com/veritemusicTwitter: https://twitter.com/VeriteInstagram: Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.