Today's episode features Vo Williams, an incredibly successful hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you're going to learn a lot.Ari's Take Academy: Advanced Sync Strategies for Film, TV and Video Games with Vo Williams (use code NMB for 10% off): https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games--Quick links: 2:00 - About Vo Williams7:40 - When Vo thought he could pursue music professionally11:41 - Vo’s focuses at his performing arts high school14:27 - Vo’s next steps after he won a number of rap battles23:47 - Vo’s ghost writing and first time seeing music get synced28:15 - When Vo moved out of Florida and to Los Angeles30:55 - When Vo started getting into sync licensing35:06 - Vo’s first sync38:24 - Breaking down Vo’s first sync deal, payment, and royalties44:43 - The difference between a sync licensing company and a music library49:54 - There’s a lot of money in the backend royalties for sync licensing57:47 - How Vo went direct to various brands independently1:02:10 - Thinking about emotions when writing music and how they can be placed in sync1:03:43 - The production techniques that work really well in picture and why it works so well1:11:53 - More on how Vo got syncs independently1:14:14 - How to contact music supervisors and get started in sync licensing--Connect with Ari’s Take: Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand Connect with Vo Williams: Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5wFacebook: Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.