Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com00:00 - Welcome04:28 - Dr. Clips’ story in vertical content13:45 - Actionable steps for creating vertical content20:45 - Artists starting from square zero in vertical content27:02 - Content shoots vs. video shoots32:52 - What is working on TikTok for musicians 40:21 - Dance trends, using fan feedback for fresh creative44:45 - Advice for artists who don’t want to create video contentEvan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Evan Blum:Instagram: https://www.instagram.com/evanblummadeit/TikTok: https://www.tiktok.com/@evanblummadeitEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.