Learn more about Suzy Yoder: https://www.yosuzy.com/Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.00:00 -  Welcome07:43 - What has shifted in the music marketing landscape recently?12:22 - TikTok music marketing for emerging artists24:44 - Choosing the right parts of your song31:26 - Where do you put your energy into marketing a new song?40:57 - The burnout factor in a TikTok-driven music industry50:11 - How do you determine success on the platform?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Suzy:Website: https://www.yosuzy.com/Instagram: https://www.instagram.com/yosuzy/?hl=enLinkedIn: https://www.linkedin.com/in/suzanneyoderTikTok: https://www.tiktok.com/@suzyyoder?lang=enEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.