I sit down with Jeremy Sirota, the CEO of Merlin. Merlin is a trailblazing entity in the realm of digital music, boasting a global market share of 15% in the independent music sector and forming premium partnerships with tech behemoths like Apple, Spotify, and TikTok. With a background in technology law and a specialized focus on copyright issues, Jeremy offers a multidimensional perspective that bridges the music and technology industries. The conversation kicks off by exploring Merlin's key mission, which is to offer independent artists and labels the access, transparency, and opportunities they need to thrive in the digital world. Merlin's impact transcends traditional streaming services, encompassing strategic collaborations with alternative platforms like Pinterest, Canva, and Twitch to reach new audiences on a global scale. The dialogue takes a nuanced turn as we delve into the transformative impact of emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR) on the music industry. The potential partnerships with platforms like Supernatural become a focal point, prompting listeners to consider how such technologies might enrich the musical experience for end users. As a former copyright lawyer, Jeremy adds another layer of depth to the conversation by highlighting the pivotal role Merlin plays in protecting artist rights, especially in emerging tech sectors like gaming. This naturally transitions into discussions about the future of the industry, touching on the potential integration of music into wearable technology and the expansive opportunities that lie beyond traditional streaming services. The episode wouldn't be complete without addressing one of the most intriguing and debated topics of our time: the role of generative AI in music creation. We examine the ethical dimensions of this technology, emphasizing the imperative to ensure that AI acts as an enabler for human creativity rather than as a replacement. The conversation stresses the importance of consent, control, and fair compensation for artists in this evolving landscape. This episode stands as an enlightening deep dive into the intricate challenges and vast opportunities that lie at the intersection of music and technology. It's a must-listen for artists, tech enthusiasts, and music aficionados alike, offering fresh perspectives that will compel listeners to rethink the future of music in our increasingly digital world.