Imagine a world where your likeness is more than just an image—it's an asset. Our conversation with Jim Griffin, media technologist and founder and moderator of the Pho list, talks us through name, image, and likeness (NIL) rights in the music industry.    Artists are navigating a new digital landscape where AI has the potential to turn one’s likeness into a substantial revenue stream. The music industry sits on the cusp of transformation, and understanding the trajectory of these changes is paramount. We explore strategies for artists to proactively manage and monetize these rights, drawing from the experience of the sports industry where NIL has already caused significant impact. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!