Do you own your fan data, or do you rent it? Michael Bassal of Tradable Bits, a Music Tectonics Conference speaker & sponsor, digs into how fan-based marketing really works. Find out how the company puts data into human context to help artists, sports teams, festivals, and more understand who their fans are across platforms. Learn how Tradable Bits yields actionable insights for artists and their teams so they can focus on creating great fan experiences—and reaching the next 10,000 fans. What is the difference between building engagement and building value long-term? What is the next frontier for fan-based marketing that Tradable Bits is exploring? Why is Michael so excited about the Music Tectonics Conference on October 27- 28? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!