Straight from Cannes, a Midem interview with Twitter’s Kevin O'Donnell! Kevin heads music partnerships at Twitter, where he works with artists to best market their brands and tell their stories on the platform.  He stopped by the #MidemTectonics roving podcast studio to chat about what twitter lets artists do, and what’s next for social media and the music biz. Music Tectonics is at Midem! Podcast host Dmitri Vietze is recording interviews with Midemlab competitors and international music tech superstars, on the spot in Cannes.Stay tuned for a wave of #MidemTectonics coverage. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups, interviews with music tech movers & shakers, and more.   Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Find the episode on iTunes or wherever you listen to podcasts. We're now on Stitcher, Spotify, and Google Play!