Touring screeched to a halt with worldwide social distancing. But you know what to do: live stream! Luckily platforms like YouNow have been brewing with fan-building and monetization tools for several years. On this episode host Dmitri Vietze talks to YouNow president Jake Branzburg about the skyrocketed growth they are experiencing during the COVID-19 crisis. You’ll learn about the diversity of creators on the service, how to engage in reciprocal performances, and what it takes to bring or build your fan base when live streaming. If you simply want to transfer the one to many concert performance experience into the online world, you’ll probably fail. But if you want to learn the new art of monitoring chats while playing or bringing a fan on stage virtually to have a conversation, you... will... win! Listen to Jake and Dmitri get into the specifics and give you the context you need to grasp the world of live-streaming in the era of isolation. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!