38 min listen
The Audio Renaissance: Making Sounds That Sell with Veritonic Founder Andrew Eisner
FromMusic Tectonics
The Audio Renaissance: Making Sounds That Sell with Veritonic Founder Andrew Eisner
FromMusic Tectonics
ratings:
Length:
41 minutes
Released:
Jun 13, 2019
Format:
Podcast episode
Description
Audio for marketing isn’t just about jingles any more- it’s about a complete sound experience created by ads and the products themselves. This week on the Music Tectonics podcast, Veritonic co-founder and COO Andrew Eisner digs into what makes audio for marketing effective. Find out how Veritonic is bringing data-driven decision making to audio, why they turned to machine learning to evaluate audio experiences, and which companies consistently top Veritonic’s annual audio logo report. Andrew and host Dmitri Vietze explore the audio landscape and future trends: How do streaming services choose the right voice for their brand? What happens when advertisers fail to craft a custom audio experience? How could record labels tap into ML & AI to spot future hits? What will audio marketing sound like when the voice activation revolution takes off? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.
Released:
Jun 13, 2019
Format:
Podcast episode
Titles in the series (100)
News Roundup March 1, 2019: Jade Prieboy and Tristra Newyear Yeager, rock paper scissors' resident music tech experts, dig into the headlines with host Dmitri Vietze. Hear about breaking music news, from the growing revenue projections to the potential for AI in live music. The... by Music Tectonics