50 min listen
Ep. 220 - The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
Ep. 220 - The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
ratings:
Length:
38 minutes
Released:
May 15, 2023
Format:
Podcast episode
Description
TikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels? Legacy outlet The Washington Post was among the first to embrace TikTok with open arms, and now the rest are following suit. In this episode we sit down with the person behind the TikToks from ‘We are a newspaper’ @washingtonpost - Carmella Boykin. We talk about how to translate the news into ‘TikTok speak’ without losing the information’s integrity, what to do when the comments section takes on a life of its own, and the line between UGC that gives mass reach to untold voices, and the need for professional reporting and photo-journalism. Got a question of a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Released:
May 15, 2023
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast