To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of shopping - causing ramifications for bricks and mortar, e-tailers and influencers. Snap Inc. has shacked up with Amazon and, whilst Facebook opens beta for Instagram Camera Effects under Spark AR, Google Lens looks to move from maps to media buys. As huge changes are on the horizon for 2019, brands and marketers must move fast to trial AR tech ahead of its mass adoption.