In this episode, your host Amy Milne gets real with Nicole Sinclair, Head of Hospitality at Destination Decoded. Nicole is a wealth of knowledge when it comes to creating engaging team member and customer journeys, and her passion for building and transforming teams to deliver branded experiences is like no other! There are so many parallels between the hospitality and non-profit industries and Nicole is here to help us take our organizations and events to the next level. She walks us through two great examples of how she and her team came up with a strategic plan for recruiting team members, designing operational procedures and creating an internal culture that translated into a unique and unforgettable guest experience. This episode is a great reminder that our fundraising events are brands, and in order for us to create an epic experience for our participants, we have to start by investing in the team members and volunteers that will help us bring the event to life! Filled with inspiration and real-life examples, this is a must-listen!Make sure you check out Destination Decoded and if you want to connect with Nicole directly, you can email her at nicole@destinationdecoded.com.During this episode, Nicole talks about The Faena Hotel Miami Beach and The Fifth Avenue Hotel, and trust us, you're going to want to add these to the list for your next vacation!The book that Amy references is Giftology by John Ruhlin - it's a must read!”Having that brand culture as part of their DNA helps them to be able to serve and think on their feet, but do it in a way that's consistent with the brand.” – Nicole SinclairConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/Finding yourself stuck on an event, marketing or communication problem and you wish you had someone you could talk it through with?  Well look no further, fill out the form below and sign up for our hot seat coaching. Amy and the team are here to move the pylons out of your way!Sign Up here for more information on how YOU can get on the hot seat!