In this episode, your host Amy Milne gets real with Becky Mitts, Vice President, Community at Multiple Sclerosis Canada. To kick things off, Becky gives some insight behind a brand refresh and why it's important for the organization, which was founded in 1948, to stay current. A deep dive into the third-party fundraising program reveals how MS Canada has been able to have significant growth by not being afraid to make changes. They started to highlight a wider variety of their third-party fundraising stories, so that their constituents could see themselves in the program and be inspired to host their own event. They invested in new digital infrastructure that effectively supports third-party fundraisers, rather than leaving them feeling like an afterthought. And finally, they engaged the right people to lead a community of gaming content creators advocating for their cause. Becky's passion and enthusiasm for fundraising events really shines through, and it's contagious. Whether you're looking to add a new event to your portfolio or make changes to an existing event to keep up with trends, this episode is a good reminder that while trying something new can be scary, it's worth taking the risk.If you're interested in picking Becky's brain about all things peer-to-peer fundraising events, you can reach out to her by email at becky.mitts@mscanada.ca or on Twitter @joyful_becks."We need large numbers of people to come together to take action. And events are a brilliant way of doing that." - Becky MittsConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/