In this episode, your host Amy Milne gets real with Shelley Mayer, Founder & President of Ramp Communications Inc., a marketing & communications agency focused on transforming brands into human-centered industry-leading agents of growth and change. After a career in the automotive industry, Shelley started her own company because she saw an opportunity to help organizations amplify and scale their impact. Like Amy, Shelley believes wholeheartedly that an event concept has to be intentionally linked to your organization's brand and overall strategy. Oh, and the marketing should look good too! Shelley highlights a couple of events that she has helped transform, including a Peer-to-Peer Walk for the Alzheimer Society which is a great example of how pivoting to a virtual event during the pandemic opened the door to new audiences for the organization. Make sure you listen to the end to hear Shelley's top pieces of advice for how to make your events better, including why moving away from a federated model could save your non-profit precious time and money.To check out the awesome work that Ramp does, book a consultation or connect with Shelley directly, head to ramp.agency."The opportunity I see is not thinking about the event in a vacuum. I think we need to think about our brand, and our organization and our message and how we're engaging people." - Shelley MayerConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/