In this episode, your host Amy Milne gets real with Ally Brooks, National Peer-to-Peer Director at OP 3 Events. Ally has been helping non-profits build fundraising campaigns, grow their participant base and raise more money for over 16 years. As an expert in participant coaching, she takes us on a journey to better understand how to build those relationships and foster a sense of community by always remembering to keep personal connection at the core of what we do. Amy and Ally are both firm believers in charging a registration fee for your event and have strong arguments to back it up. Together, they go deep into the importance of opening ceremonies, the benefits of choosing the right speakers, why it's crucial to invest in a proper sound system and they clear up the confusion between a lectern and podium once and for all! This episode is jam-packed with practical and actionable things that you can do right now to take your events to the next level. You don't want to miss it!“If you’re going to invest in anything, invest in your sound system.” - Ally Brooks Connect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/