In this episode, your host Amy Milne gets real with Mel Jack, Manager of Brand Partnerships at Alterra Mountain Company, a hospitality company that owns and operates 15 iconic year-round resorts throughout North America. Together, Amy and Mel take an in-depth look at how corporate partnerships are moving from transactional to experiential by making sure that the customer experience is elevated. As Mel likes to say, "we won't take money anymore just to put a sign up.", people need to experience the brand. We see so many ways to put Mel's advice into action when it comes to non-profit events. Mel shares some of her favourite activations with us and really drives home the importance of doing your research when looking at potential brand partnerships - she promises it's worth the effort! Not only is Mel an expert in her field and passionate about what she does, but she's cool, down-to-earth and an overall good human. You're gonna love her!To connect with Mel directly, feel free to message her directly on LinkedIn.“Know the brand you’re approaching. Do your research and paint them a story that already fits their brand.” – Mel JackConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/