This latest episode of Sales Transformation brings you a very interesting discussion from a very interesting guest. Samuel Timothy, the Chief Growth Officer of OneIMS, and a B2B Demand Generation Expert with over a decade of experience in the business are here to share his story and knowledge with Collin Mitchell and his listeners.Samuel will be sharing his expertise in demand generation and how marketing insights using technology can empower sellers. Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSSamuel's professional backgroundDoing business in an economic downturnChanges in the business across the yearsSales + Marketing alignmentChallenges in inbound marketing approachHow sellers can do better in reaching outQUOTESSamuel: “But if you're an established company, and you need to be prepared, I don't think you can just sit around waiting for things to just happen.”Samuel: “Waiting for government regulations to just be favorable to you or waiting for all the market conditions to be just favorable to you to generate customers, that's just never going to happen.”Samuel: “Marketing has a lot of insights using technology that they can empower the salespeople with, to make the salespersons' life a lot easier, and make the sales process more relevant and enjoyable.”Samuel: “At the end of the day, what you want is to, “How do I get in the shoes of your buyer?” Understand their pain, understand their needs, and figure out “How do I provide the insight that they need to do their job better?”Samuel: “Be a marketer, be helpful to know. Don't always try to sell, right? Try to help and empathize with your buyer and where they are in their journey.”Connect with Samuel and find out more about him in the links below:Samuel’s LinkedIn: https://www.linkedin.com/in/samuelthimothy/OneIMS LinkedIn: https://www.linkedin.com/company/oneims/Website: https://www.oneims.com/Connect With Collin on LinkedIn Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!