In this episode, your host Amy Milne gets real with Heather Nelson, CEO and Lead Consultant at BridgeRaise which works exclusively with non-profit organizations to help them raise more money by prioritizing aligned values with corporate partners. Heather is a career non-profit champion who is passionate about growing relationship-based corporate partnership programs. Amy and Heather talk about the evolution that's happening in the sector as charities move beyond transactional and toward more sustainable corporate partnerships. We were cheering out loud when Heather preached that perfection is not the goal when it comes to communicating with our corporate partners. And, it might be time to do away with your uber-detailed sponsorship package and think about creating a sizzle deck - you're gonna love this! There are so many important takeaways in this episode, you'll want to listen more than once!To learn more about BridgeRaise, check out their website at bridgeraise.com. Heather is always happy to talk corporate partnerships and sponsorships with anyone who's interested, so if you're looking for help or have a question, you can reach out to her directly on LinkedIn.“When [a company’s values] are clear on the corporate side and the charity has the ability to speak to how they fit with that, that’s the sweet spot” - Heather NelsonConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/