In this episode, your host Amy Milne gets real with Lynn Wilson, Chief Development Officer at the Pediatric Oncology Group of Ontario, a non-profit organization that champions childhood cancer care. Lynn is a career fundraiser and not only used to work with Amy at SickKids, but they are dear friends. The two chat about their mutual appreciation for the role that events play in fundraising and filling your pipeline. Lynn walks us through the reasons why POGO decided to retire their well-established gala and the journey that led to the creation of their new (super fun!) signature event, The POGO Pajama Party. If you've been thinking about making changes to your event portfolio, we have no doubt that Lynn's story will inspire you to take the next step. Want to connect with Lynn and pick her brain about all things non-profit events? You can reach out to her directly at lwilson@pogo.ca.“If you stay true to the vision and you’re patient, you’ll have success.” - Lynn WilsonConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/