In this episode, your host Amy Milne gets real with Dr. J.J. Peterson, Head of StoryBrand and certified marketing genius. StoryBrand helps companies and non-profit organizations create a clear brand story and compelling marketing in order to grow their business. As a StoryBrand Certified Guide herself and a huge Dr. J.J. fan, this was a special one for Amy! Many non-profits struggle to talk clearly and concisely about what they do in a way that engages people. Prepare to be blown away as Dr. J.J. walks us through the seven elements of a basic story framework and how to create talking points that will invite our donors/participants/beneficiaries into a story where they can be the hero. This episode has the power to change the way you build your website, write your emails and interact on social media. Not to mention, Dr. J.J. is the most fun good human. This is a must listen!To get started, go to storybrand.com/brandscript to start filling in your talking points and creating your story.“At StoryBrand, we help non-profits tell marketing stories and fundraising stories in a way that engages more people.” – Dr. J.J. PetersonConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/Ready to take your Participant Communications from worn out to WOW?  Join my free online masterclass where to learn how to create a meaningful participant journey and how to use the Storybrand framework.Register: https://www.startingbeyond.com/webinar-registration