“So while you are important in that story, you are not the main character; your customer is. And the part you play as the professional is the guide. Because what we ultimately wanna do for our customers is we don't wanna sell ourselves. We wanna sell the problem we solve; like we wanna sell the solution.” - Amy MilneLeaning into the problem with Amy MilneFor this episode, Jess and I are excited to sit down with Amy Milne, the CEO of Beyond Fundraising. Being an experienced nonprofit consultant, she was recently certified as a StoryBrand guide. She talks about how to use the StoryBrand framework and how to make your customer the hero of the story. So if you’re feeling stuck or you’re experiencing a business slump then this episode is for you!Highlights:Attracting your customers with what you can do for themBeing clear and clever about your businessUtilizing authentic storytelling in the nonprofit sectorResources Mentioned In This Episode:StoryBrandBuilding a StoryBrand by Donald Millerthegoodpartnership.comCaptivate by Vanessa Van EdwardsConnect with Amy:Website: https://www.startingbeyond.comLinkedIn: https://www.linkedin.com/in/amy-milne-8946791/ Instagram: @startbeyond, @milneamyrFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.