Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing. What You’ll Learn: 5 Forces of Story How the impact/mission sell About the Campfire Effect online course Connect with Chris: Campfire Effect Connect@thecampfireeffect.com 1st 5 listeners that send an email with the subject line “The Garlic Marketing Show” get a Brand Clarity Call from Chris. Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.