In this episode of Viewpoints, Michelle Evans, Digital Consumer Manager at Euromonitor International interviews Bob Gilbreath Co-Founder and CEO at Ahalogy. Ahalogy is a Cincinnati, Ohio based social content and software-as-a-service company that builds content marketing tools to gain exposure for businesses on social network sites as a way to drive sales. Michelle and Bob discuss social network's role in driving individualized marketing and how companies can stand out using s-commerce to meet the needs of the digital consumer.