7 min listen
How to Innovate in OTC through Sustainability and Digitalisation
How to Innovate in OTC through Sustainability and Digitalisation
ratings:
Length:
27 minutes
Released:
Mar 23, 2022
Format:
Podcast episode
Description
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and answer the question- How can the OTC industry incorporate these innovations moving forward? Want to learn more about innovation and consumer health? Check out our insights page.
Released:
Mar 23, 2022
Format:
Podcast episode
Titles in the series (100)
Tradition on the Decline –Consumers Turning Away from Beer in Germany: In this episode of Globalcast, Euromonitor International analyst Florian Heyden analyzes the changing alcoholic drinks market in Germany, addressing why consumers are turning away from beer and opting for new alternatives. In this edition of... by Euromonitor Podcasts