22 min listen
Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
16 minutes
Released:
Mar 10, 2023
Format:
Podcast episode
Description
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awareness, but also on providing trackable and measurable results that impact the bottom line. Today, Michelle discusses whether PR converts into qualified leads. Show NotesConnect With: Michelle Songy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 10, 2023
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth