Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares her journey from the corporate world to launching her own businesses, WMI Media. Discover the pivotal role of content creation in today's digital landscape, learn the secrets behind building a brand that resonates with audiences, and get an insider's perspective on the evolving trends in online marketing. Whether you're a small business owner, a budding entrepreneur, or simply curious about the behind-the-scenes of digital marketing, this episode offers invaluable insights and practical tips to connect with your audience and amplify your brand's impact. Don't miss this opportunity to learn from one of the industry's best and discover how you can leverage her strategies to elevate your own brand. Show Notes:Social Links:@wmi_media@aktivatedhealth - Coming soon!Free Shot List:Go to @wmi_media and comment "podcast" under the photo sharing this podcast and Alison will send you a Free Shot list for your Broll content.  Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/