How does the journey of personal growth intertwine with the evolution of a brand? In this episode of 'Behind Design' with Rachel Pesso, we welcome Bailey Frumen, a renowned psychotherapist, author, and the mind behind The Mind Rise. Dive into a narrative that traces the intertwining paths of personal development and brand evolution. From their initial meeting at a retreat in 2013 to their triumphs in the world of design and coaching, Rachel and Bailey explore the crucial role of authentic branding in business success and personal fulfillment. This episode offers a unique perspective on the challenges and victories of building a brand, highlighting the importance of authenticity, resilience, and adaptability. Join us for an inspiring conversation that reveals the profound impact of personal journeys on professional branding, providing valuable lessons for entrepreneurs and creatives alike. Get ready to be inspired by stories of transformation and growth, and learn how to navigate the dynamic landscape of personal and business branding with grace and confidence.Show Notes:Website: TheMindrise.comFacebook: https://www.facebook.com/baileyfrumenInstagram: https://www.instagram.com/themindrisePinterest: https://www.pinterest.com/themindriseBurnout Quiz: https://themindrise.com/burnout-quiz-opt-in/ How to Become a Coach Webinar: https://themindrise.ac-page.com/llct-video-registerNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/