Ever wondered what it takes to create a website that's not only visually stunning but also functionally powerful? This episode of Behind Design, hosted by Rachel Pesso, features a deep dive into the realm of custom web development with the accomplished Brandi Bernoskie of Alchemy + Aim. Join us as we explore the intricate process of blending aesthetics with custom technology to build websites that truly stand out. This episode isn't just a discussion; it's a reflection on a decade's worth of shared experiences and insights in the ever-evolving world of web design. Brandi's journey from a freelance developer to leading a dynamic team sheds light on how digital presence can transform business realities. Listen as they discuss the delicate balance between design and functionality, the strategic decisions that shape unique online experiences, and the pivotal role of a well-designed website in business success. Rachel and Brandi also tackle common web development challenges, offering solutions to create effective, user-friendly websites. Ideal for aspiring designers, business owners, or anyone captivated by the transformative power of web design, this episode is a treasure trove of expert insights. Tune in for a comprehensive understanding of the art and science that drives impactful web design!Show Notes:Website site: https://alchemyandaim.com/Instagram: https://www.instagram.com/alchemyandaimLinkedIn: https://www.linkedin.com/in/brandibernoskie/Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/