In this episode, Eric Anderton engages in a captivating conversation with Michael "Buzz" Buzinski, an expert in website strategy, search engine optimization (SEO), and integrated marketing. Buzz provides a comprehensive understanding of SEO and its crucial role in enhancing a construction contractor's website performance, online visibility, and lead generation. Discover effective techniques for humanizing your brand by leveraging community relationships, building trust, and positioning yourself as a reliable and approachable industry expert. Gain valuable insights on using SEO as a strategic tool to navigate potential challenges, including litigation, and protect your brand's reputation in the digital landscape. Learn how to optimize your website strategy by incorporating SEO best practices, keyword research, content optimization, and user experience enhancements. Buzz shares practical recommendations for contractors seeking to dive into SEO, whether through DIY efforts using reputable online tools or by partnering with an experienced search engine marketing firm. Explore the long-term benefits of SEO and the importance of considering the full marketing ecosystem to maximize return on investment (ROI) and drive sustainable business growth. Connect with Michael "Buzz" Buzinski at Buzzworthy.biz to leverage his expertise in website strategy, SEO, and integrated marketing for your construction business. Contact Buzz via email at Buzz@Buzzworthy.biz or by phone at 907-382-7625. Connect with Buzz on LinkedIn: https://www.linkedin.com/in/MichaelBuzinski/ Don't miss this enlightening episode where Eric and Buzz delve into the realm of website strategy and its pivotal connection to SEO. Whether you're aiming to humanize your brand, optimize your online presence, or effectively navigate potential reputation challenges, their insights will equip you with actionable strategies to elevate your construction business. Tune in now to master the art of SEO and propel your website performance to new heights. Get in Touch with Eric: Interested in executive coaching? Eric offers invaluable insights and practical advice that can guide your leadership journey in the construction industry. Schedule a quick 10-minute conversation with him through the following link: 10minuteswitheric.youcanbook.me   For more hands-on, practical, and effective leadership advice, be sure to get a copy of Eric's book "Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies." Available on Amazon. The book provides a wealth of knowledge that every construction professional can benefit from. Don't miss out on the opportunity to elevate your leadership, strategy, sales, and marketing game in the construction sector.