A good construction project is not just about the looks. It goes beyond aesthetics, strategically marrying form and function together. Eric Anderton sits down with Blima Ehrentreu, Founder/CEO of The Designers Group, to discuss the transformative power of a purpose-driven design. She discusses the major differences between good and bad designs, as well as her various approaches in coming up with aesthetically pleasing yet highly functional outputs. Blima also shares how she was able to create a diverse and well-performing team, starting as a two-woman firm and eventually growing to more than 30 people.   Get the One Book Every Construction Leader Must Read: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/   Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me   Website:  https://www.thedesignersgroup.com/   LinkedIn Handle: https://www.linkedin.com/in/blimaehrentreu/ Instagram: https://www.instagram.com/thedesignersgroup/