David Edelman spent 30 years as a Chief Marketing Officer (at Aetna/CVS), and consultant to executives on Digital and Marketing Transformation with McKinsey, Digitas, and the Boston Consulting Group. He is now a senior lecturer at Harvard Business School and serves as an advisor to top executives in start-up, Private Equity, and larger enterprises. In today’s episode, David talks about the use of AI in marketing. You can reach David through his LinkedIn profile or email him at dedelman@hbs.edu. Key points include: 03:44: The different aspects of marketing 08:38: How AI can be used in marketing 15:50: The prerequisites a company needs to employ AI 21:16: Measuring the ROI on AI-driven tools Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.