49 min listen
Marketing and Digital Transformation with David Edelman, Partner, McKinsey
FromCXOTalk
ratings:
Length:
46 minutes
Released:
Jul 16, 2016
Format:
Podcast episode
Description
Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level. David Edelman is a global co-leader of our Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, David has led work that is both strategic and highly tactical.
Released:
Jul 16, 2016
Format:
Podcast episode
Titles in the series (100)
Oliver Bussmann, Group CIO, UBS AG: Oliver Bussmann is the Group CIO for UBS AG, based in Zurich. UBS is the biggest bank in Switzerland, operating in more than 50 countries with about 63,500 employees globally, as of 2012. It is considered the world's largest manager of private wealth... by CXOTalk