30 min listen
McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels
McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice President Digital Commerce & Alt Channels
ratings:
Length:
48 minutes
Released:
May 10, 2021
Format:
Podcast episode
Description
Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.
Released:
May 10, 2021
Format:
Podcast episode
Titles in the series (100)
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf