32 min listen
A Guide to Digital Shelf KPI & Benchmark Measurement, with Molly Schonthal, CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne…
A Guide to Digital Shelf KPI & Benchmark Measurement, with Molly Schonthal, CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne…
ratings:
Length:
59 minutes
Released:
May 30, 2022
Format:
Podcast episode
Description
In today’s new era of digital commerce, it can be incredibly difficult for executives at brand manufacturers to know how to measure their performance on the digital shelf and to make decisions on what metrics to use.
To answer these questions, the Digital Shelf Institute partnered with Profitero, a leading ecommerce Analytics Platform, and brand executives from the DSI Executive Forum, to create A DSI Member’s Framework for Digital Shelf Measurement.
This podcast is a rebroadcast of a DSI webinar featuring, Molly Schonthal, now CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne Duan, Vice President of Ecommerce and Digital Commerce, Constellation Brands, Dean McElwee, Director of International Ecommerce Strategy - Global Tools & Storage, Stanley Black & Decker. A rollicking conversation about how to start winning the ongoing battle to measure what you manage.
To answer these questions, the Digital Shelf Institute partnered with Profitero, a leading ecommerce Analytics Platform, and brand executives from the DSI Executive Forum, to create A DSI Member’s Framework for Digital Shelf Measurement.
This podcast is a rebroadcast of a DSI webinar featuring, Molly Schonthal, now CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne Duan, Vice President of Ecommerce and Digital Commerce, Constellation Brands, Dean McElwee, Director of International Ecommerce Strategy - Global Tools & Storage, Stanley Black & Decker. A rollicking conversation about how to start winning the ongoing battle to measure what you manage.
Released:
May 30, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf