Roundtable: Snacking on DTC

FromUnpacking the Digital Shelf

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Roundtable: Snacking on DTC

FromUnpacking the Digital Shelf

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Length:

23 minutes

Released:

May 18, 2020

Format:

Podcast episode

Description

This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?

Released:

May 18, 2020

Format:

Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

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Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars: The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. by Unpacking the Digital Shelf
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Roundtable: Snacking on DTC

Roundtable: Snacking on DTC

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Titles in the series (100)

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