Everyone charged with leading ecommerce success also finds themselves cheerleaders, the coaches, and definitely the educators for the shifts that must happen across the business to achieve maximum growth and efficiency.  THis is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute and Carrie Mesing, director of digital consumer experience at Danone here to share her journey on how to educate your organization on ecommerce. Peter is on board as emcee.