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Webinar: Navigate Change Management, with Lauren Livak, Director of the Digital Shelf Institute and Chris Parsons, President of the Americas, Mayborn…
Webinar: Navigate Change Management, with Lauren Livak, Director of the Digital Shelf Institute and Chris Parsons, President of the Americas, Mayborn…
ratings:
Length:
49 minutes
Released:
Nov 29, 2021
Format:
Podcast episode
Description
Anyone who spends their day in the trenches of ecommerce and digital transformation knows that the only constant is change. Not only change within their teams and processes, but driving the changes that must happen across the business in order to achieve maximum growth and profitability. Leaders in ecommerce must therefore also become experts in the processes and politics of change management. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving change across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute, and Chris Parsons, President of the Americas for juvenile product company Mayborn Group. Peter is on board as emcee.
Released:
Nov 29, 2021
Format:
Podcast episode
Titles in the series (100)
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf