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New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

FromUnpacking the Digital Shelf


New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

FromUnpacking the Digital Shelf

ratings:
Length:
38 minutes
Released:
Jun 7, 2021
Format:
Podcast episode

Description

The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right time? The actual answer  is always, it depends. But  there are clear guideposts and  a maturity curve  to consider along the way. This episode features two people on this topic: Christina Vail, Director of Client Strategy at Profitero, who has just published a new research report on  the topic entitled Building a High-Performance CPG eCommerce Organization. She joins Peter along with guest co-host, Lauren Livak, who ran North American Digital shelf strategy at Johnson and  Johnson and is now a Commerce Strategist for Salsify.
Released:
Jun 7, 2021
Format:
Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org